Course blog for American University PERF-570, Fall 2014
If an art institution always chooses to exhibit experimental art pieces, the choice is like a gambling, accompanied with great benefits and regularly high financial risks.
Mass MoCA really earns its reputation for being “an experimental platform for art making”. It brings a lot to local economy and significantly reduces the employment rates in North Adams. Though Mass MoCA seems to be a successful model of utilizing culture as an economic driver, the organization has teetered several times.
In my point of view, the reason why it survives is that the management cooperates well with its artists, foundations and collectors, and listened to multiple voices from them and other artistic organizations. Most arts administrators, especially those in charge of organizations displaying art works from emerging artists will be faced with more uncertainties than those holding exhibitions of renowned artists. The art administrators should learn to combine different voices, and fully make a win-win strategy with all partners and local government.