Course blog for American University PERF-570, Fall 2014
I ran across this article today and I think it fits really well into the landscape of this course. We haven’t fully begun discussing the ins and outs of an arts organization’s mission and business model, but this article does a good job of putting it all into perspective in a relatable context. It asks a lot of really good questions that are similar to those we discussed on Monday, such as: “Where is the money coming from?” and “Are patrons a sustainable source of revenue?”
The writer also touches on some arts organizations who are reshaping the way they engage their audiences through patron data studies.