Survey of Arts Management

Course blog for American University PERF-570, Fall 2014

£2.7 Million Needed to Save Wedgwood Collection

Check out the news from artsnet news.

Last week I visited Corcoran Gallery of Arts with some of you. The gallery is marvelous, but it has to be swallowed up by a larger and healthier institution to survive, which makes me to think how much mismanagement contributes to the final fate of Corcoran. The even worse thing happens to Wedgwood Collection, which is considered one of the premier assemblages of ceramics in the world and belongs to Waterford Wedgwood, the company placed under bankruptcy protection in 2009. Wedgwood Collection will be under auction if there is no £2.7 Million to save it.

There are many reasons why Wedgwood Collection goes to its end, and in my opinion the main cause is the Waterford Wedgwood’ bankruptcy, which leads to shortage of financial support.  Most people think Wedgwood is a “luxury” and a “traditional” brand, with no inexpensive lines or innovative designers. However,Wedgwood was offering cheaper lines for different segments of population and has hired hot designers, but has failed to advertise this fact. The the unefficient marketing in some degree was destroying the company with 250 year history.

As future manager of arts field, we should take the responsibility to connect the organization and customers. Every single step forward is not easy, so why not let customers know our efforts and endeavor?




About yaoge2016

Yaoge Wang is an emerging arts administrator dedicated to arts, culture, and nonprofit sector. With Accounting and Arts Management backgrounds and a special mix of “right brain/left brain” balance, she brings strong analytical skills and judgment as well as creativity to complex problems. She has extensive professional experience in the U.S. and China. She hopes to apply this international perspective to make the arts more visible to the public.

One comment on “£2.7 Million Needed to Save Wedgwood Collection

  1. benjamendouglas
    September 3, 2014

    I have mixed feelings about this – which maybe I should preface by saying that decorative arts (particularly porcelain, glass, etc.) are one of the areas I know very little about, and usually breeze through, when at a museum.

    First of all, as assets of a for-profit corporation in bankruptcy, I wouldn’t argue for preventing the collection from being sold. (Which differs for lots of reasons from my feelings about selling the collection of the Detroit Institute of Art.)

    However, I do think that it is crucial to keep the collection together. Raising funds and transferring ownership to the V&A seems like a perfect solution. If they aren’t able to raise the funds, I’m hoping the V&A will be able to line up donors to purchase the most significant examples.

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