Course blog for American University PERF-570, Fall 2014
My internship supervisor sent this article about millennials and museums out this week to the marketing staff at the Freer and Sackler Galleries. I couldn’t help but laugh as I recognized my own behaviors in the story. Although I’ll profess my love of museums to anyone that listens, the price of admission, accessibility, and potential to get my (not as art loving) friends to come along for the trip all impact whether I actually make the trip.
The author notes ” emotions are not rational, and they do dictate consumer behavior”. Although potentially a challenge to market to, its worth noting that millennials as an age group will one day become strong patrons and financial supporters of the arts. Fostering emotional connections between the millennial guest and cultural institution has longterm benefits and should not be overlooked!