Course blog for American University PERF-570, Fall 2014
Check out this great news from the Minnesota Orchestra!
This could be the best comeback story ever. It is particularly exciting for me because, as I was reading for marketing, I was struck by a brief section in Standing Room Only on managerial issues during crises. It was a fairly simple statement about the stress caused by crises, and how that stress causes an organization to go from being mission-driven, to being debt-driven; meanwhile, organizations often undercut their strategic fundraising efforts; systems falter; there’s a loss of institutional memory due to high turnover, among other negative impacts that we’ve now seen often results in death by a thousand cuts.
Hopefully this story will go differently. I see Renée Fleming is performing in a gala benefit concert for them this Friday. Bonne chance, Minnesota Orchestra!