Course blog for American University PERF-570, Fall 2014
Before starting this program I knew nonprofits existed but I’d never really thought about why they existed. I understood that many arts programs operated under nonprofit status and assumed it was so they could receive grants and government funding. Fortunately one of the first topics covered in all my classes has been the characteristics of a nonprofit. The more I read the more ridiculous they seemed and I couldn’t fathom starting a nonprofit; I know now it’s because I was too focused on the money. My first moment of clarity came Monday when Andrew Taylor mentioned that the nonprofit sector is owned by nobody. Next, Anne L’Ecuyer reminded me that nonprofits act on some goal beyond monetary reward and then while reading Standing Room Only I was reminded of the Museum of Natural Curiosity located in Lehi, Utah, when the book mentioned that tailoring events to grandparent/grandchild experiences can be a great marketing strategy. I visited the Museum of Natural Curiosity a couple months after it opened and got in for free because my mom bought an annual bonus grandparent pass that allows her to bring up to two guests in addition to my dad and their grandchildren. It was amazing! As I focused on this single nonprofit and its creation, it reminded me that while the nonprofit sector still seems ridiculous as a whole, it makes more sense if I look at it one organization at a time with a unique goal it’s working to achieve. I wouldn’t say I’m ready to leave the confusion apartment but it’s definitely making more sense.