Course blog for American University PERF-570, Fall 2014
Changing gears a bit from events and innovation in the art world to an inward look at what attracts us to it: creativity.
The article “Creativity Creep” in The New Yorker examines how creativity is perceived through history and its meaning today. Romanticism brought about the nobler organic notion of creativity. While this is all well and good, the further time progresses, creativity needs to be tangible and it thus is measured by production of ideas. The author notes that “From this point of view, creativity is really just a fancy kind of productivity.” We see creativity as “creation” – the newest, the better, the unique – in our work-driven society.
I like that this article reminds us to stop and smell the roses as we keep trying to churn out “creative ways” to make a profit, keep an organization afloat, and set ourselves apart from competitors. As arts managers, we are lucky to work in close quarters with a “product” that brings creativity back to its Romantic roots. Step off the hamster wheel and revel in the magic of a darkened theater or solitary bench in a gallery.