Course blog for American University PERF-570, Fall 2014
I found this article, From Matisse to Hockney: Here’s What Makes a Smash Hit Art Show, very relevant to what we discussed this week concerning market and audience development. The article demonstrates that the best performing art exhibits—as of late—have been single big-name artist shows such as Matisse, Klee, Picasso. The big-name as well as the unique opportunity to see a massive volume of that particular artists work in one place seems to draw from multiple audiences—occasional to frequent—illustrated in last week’s review of the art consumer reports. Also, I found the statement about the scene in London being so saturated with great exhibits interesting in context of our discussion about the division of people’s time and the choice to consume in person or at home in the interest of convenience.