Course blog for American University PERF-570, Fall 2014
In this article, the author provides several tips on how to use Facebook as an effective marketing took for an arts organization. I particularly like the tip of a 70/30 rule when it comes to kind of content the organization should post. The author believes that there should be a balance of 70% non-sales messages and 30% sales messages. Non-sales messages can be something related to the art organization, be it a funny video or photo, or some kind of did-you-know factoid. By giving Facebook users more of this kind of content I think that there is more potential to build strong relationships that are built on engaging the users’ minds and NOT just trying to grab at their wallets. With these strong relationships in tow, the FB users would be more inclined to purchase tickets and attend the organization’s events.