Course blog for American University PERF-570, Fall 2014
I found myself thrilled when I saw this page. I’m always thinking there should be an online gallery/museum sharing the art pieces from all over the world, especially for those who live in small town and never ever had the chance to see exhibits. I was one of them, for exhibits only held in big cities like Beijing, Shanghai, Hongkong, etc. And now, I finally find one!
After expressing my excitement, let’s talk about the impact of program like Google Cultural Institution on audience and museums. Opposite to the concern that online museum would make real museum unattractive to potential audience, I hold the same idea presented in the article “the digital revolution is renewing interest in their collections and attracting new visitors to them”. At least for me, the more I interact with content- the lifetime of the artist, his/her masterpieces, the background of the creation, etc.- the more I expect the coming show. Internet wouldn’t lower the enthusiasm of appreciating in person for potential audience, because the importance the visual arts place on the authenticity of the original work of art itself. Museums joining the program benefit not only from the increase of the number of audience and reputation, but also from the reduction of marketing costs and guiding costs. Nice, isn’t it?
Apart from making changes in the way people appreciating art works, the internet also plays a role in visual arts consumption- buying and selling arts works. Sotheby’s holds auction online, which allows collectors around the world to participate in the process.
Overall, I hold the opinion that online museum and online auction will change the mode of visual arts participation in prospective, and really look forward to their future development.