Survey of Arts Management

Course blog for American University PERF-570, Fall 2014

The Future Of Art

Two things stood out to me from the survey results we looked at last week, from the SPPA and the NEA Research Report – first, that education level had such a huge impact in determining whether or not someone would participate in the arts, and second that there is such a rise in participation via media and technology. I was interested, therefore, to see that these two issues were primary in Artsy’s Carter Cleveland’s predictions on the future of art. Part of his prediction is that education will ensure the longevity of art and its importance. Another part is that as art becomes more accessible at home and on the go, through the internet and apps, that the art world’s exclusivity will diminish and it will become a realm in which nearly anyone can participate. The article points out that with tools such as Google Cultural Institute, hundreds of museums are suddenly accessible at our fingertips, even ones that charge admission.

While I’m so happy that art is becoming more widely accessible, I do wonder if these digital tools are detracting from the experience of a face to face encounter with art. What is the value in seeing a work of art or performance in person vs. seeing reproductions (for free) online? I believe there is, but if these tools can bring awareness of art to more people, and get them interested enough to seek out art experiences on their own, I think they can be valuable too.

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One comment on “The Future Of Art

  1. torisharbaugh
    September 25, 2014

    I definitely appreciate the optimism in these predictions. In the last couple of decades, so many people have focused on the “dying of art” and not how it can benefit future generations. However, I do wish these predictions would have recognized the difference between arts and entertainment. I am not trying to perpetuate the stereotype that arts are more elitist than entertainment, but it is a difference that needs to be addressed. Will cultural arts entering popular culture affect its integrity?

    In regards to how digital media will affect face-to-face encounters with art, I still think people prefer to see the works in person. Unfortunately, people are so busy and hectic that all they want to with their spare time is rest. It is seemingly easier to stay home and see the art online, but if the experience seems valuable enough, I think people will go out of their way to have the experience in-person.

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