Course blog for American University PERF-570, Fall 2014
This article is a great reminder to keep our guests needs in the forefront of our intentions. Its easy to get caught up in our jobs. After all, arts managers get to spend every day around something we feel incredibly passionate about! In the case of museums, for example, not all guests have arts or history backgrounds and spend their working lives supporting cultural education. Its our job to make our passions accessible and exciting to folks, and to make a stellar first impression every time. When it comes to marketing, aren’t first impressions at the core of most of our efforts?