Course blog for American University PERF-570, Fall 2014
THURSDAY! THURSDAY! THURSDAY!
On Thursday, October 2nd the Greater Pittsburgh Arts Council and Pittsburgh Foundation will hold Arts Day of Giving. The 18-hour online fundraising event aims to raise $2 million or more for approximately 150 nonprofit arts and cultural groups in Western Pennsylvania, the Pittsburgh Post-Gazette reports. This is the second event of its kind for the area, the first in 2011 raised $1.4 million from individual donors.
This event plays upon the importance that the largest segment of donations to nonprofit arts groups come from individual giving, and since the recession, its time to remind the public that we need their help. Things are looking up, as the article states, and donations to the arts, culture, and humanities in 2013 grew by almost 8%. I like the idea of a “day of giving” and feel that effort to reach this regional area will act as a call to arms. The other attractive factor is that a donor is supporting not one single organization, but many, which gives them that warm fuzzy feeling to maybe reach a little deeper into those pockets.