Course blog for American University PERF-570, Fall 2014
Our readings last week alluded to some of the differences between targeting audiences of performance and visual arts. What really intrigued me was the valuation of art. People spend higher amounts for original art pieces and fund organizations to show original pieces in their galleries. The authenticity is key for visual arts. This article explores this notion further proposing (visual) artworks are like people. “Art objects are…physical extensions of their creators.” In the interest of cognitive science, students at the Yale School of Management along with two professors developed the research question: how is valuation of art determined based on how people understand identity continuity?
The study became a look at human essence, and how much of it is actually a part of the piece. The relevance of an artist’s essence in their artwork seemed to be an essential factor in assuring there was value over time in the piece. This is why perhaps hundreds of years after the artist is gone or without knowing who the artist was in the first place we have an appreciation and give value to the work. It is interesting to think about from a detached, cognitive perspective. Also to consider the question the author poses at the end of this article of conducting the study with less tangible extensions such as performances and concepts.