Course blog for American University PERF-570, Fall 2014
I was at first pretty mad by the title of this article Facebook Is Firing Nonprofits (And Why We’re Dumb to Let it Happen). The company has been “firing” nonprofits that don’t use the site’s (paid) metric and marketing tools. That seemed wrong. After all it doesn’t “cost” Facebook anything to keep nonprofits accounts up, and nonprofits benefit from any exposure they can get. Besides, if individuals don’t have to pay for a Facebook account, why should a corporation?
My take away? While it’s definitely not a classy move for Facebook to make by any means, I understand the company’s thought process a little better. It’s not enough for nonprofits to just passively maintain their accounts and “not be a bother”. Facebook is a vital marketing tool, that nonprofits can (and should) use just like any other business. Having a business account and never using the metric and marketing tools, to Facebook, is kind of like sitting around in a restaurant and not ordering. You’re not bothering anyone, but you’re also kind of missing the point. What folks think? Did Facebook go too far, or is it understandable for a for profit business to want to make profit?