Course blog for American University PERF-570, Fall 2014
The Colorado Symphony Orchestra (CSO) has turned towards a new market to find support and a different audience. Their Cannabis Series of concerts has brought about criticism of many, and they lost twenty major supporters because of it. However, the Cannabis industry had given up to about $130,000 in sponsorships for the symphony.
In many performing arts centers we encourage the purchase of libations and snacks, so maybe this could potentially be another avenue for struggling orchestras to consider. Whether or not this is a dependable market will be seen after continuing with this collaboration. I support full with pursuing different avenues of support, but I’m not sure this is a reliable market that will help symphonies survive. This may be one way of bringing about a different audience, but whether or not that audience will return without having a Cannabis Series is left to be seen.