Survey of Arts Management

Course blog for American University PERF-570, Fall 2014

Arts and Human Extensions

Blog 5

According to Edward T. Hall a car is an extension created by man. Even thought the car can travel quite fast there are some limitations: the car cannot jump like our legs can, turn very quickly or get into small spaces.  The story repeats itself with other objects: pens and brushes as extensions of the hands, language as an extension of knowledge and computers for instance are capable of storing incredible amounts of data but unable to think. (so far).

After seeing this video, I wonder 1) what else can be invented and 2) how prepared is the art world (market, managers, artists) for these quick changes?

At the same time we are confronted with news like this.

Why can´t we have it all?


4 comments on “Arts and Human Extensions

  1. laurenelizabethdickel
    October 10, 2014

    Interest post on the nature of extensions Sara. It is such an interesting topic. At what point to the extensions take over, to the point that we forget from what area they were extended. Painting for example was a form of communication, the passing on of message, but not it so heavily bound to self reflection and creative identity the simple function of creating a practical message through elaborate drawing is dwindling. In such a fast paced changing world it behooves us as arts marketers to be intentional when trend watching and examining our environments.

  2. gaochang619
    October 10, 2014

    The post casted me into deep thinking…It must be a stunning change to embrace all the possible inventions showed in the video. When it comes to the rapid changing, especially in the Internet era, arts world are talking about “transition” more frequently than decades ago. While some arts organizations and mainstream media corporations are undertaking social media section as one of their vital factors, some traditional industry such as book stores and paper media have said farewell to the public. I have no idea about the worldwide recession of paper media although I have worked in high school and campus magazine as an editor for five years, which really makes me a bit frustrated.

  3. emkais
    October 10, 2014

    What a juxtaposition of the pregnant future and fleeting past. Having a graphic design background, this Adobe video blew. my. dang. mind. It makes me wonder what the next wave of artists and designers is capable of, and how this type of “natural human extension” is capable of giving carte blanche of creation to a master and simultaneously watering down the well with half-hearted creators.

  4. hshambroom
    October 16, 2014

    Wow, technology is crazy! That video blew my mind as well. While the reaches of technology and its ability to recreate human touch and interactions are astounding and impressive, part of my has to wonder, “why”? Why would you use a tablet to seamlessly mimic the look and brushstrokes of paint when you could actually pick up a paintbrush? Certainly technology can take us very far, often times beyond the limits of human capability, but what are we losing when we replace human hands with technology. When I think about visiting a museum, one of the benefits of seeing a painting in person versus a digital reproduction is in seeing the brushstrokes, and understanding that the artist carefully shaped and directed each and every one. While that can be manipulated on these tablets, I do think something gets lost when the computer decides what that brushstroke will look like rather than a human hand. Take Van Gogh for instance – would his paintings has the long-lasting fascination they’ve had if they weren’t so physically and three-dimensionally dynamic?

    I’m not making a case against technology and extensions in art at all, and I think this will be a fascinating new medium artists will explore, but I wonder what they will replace. Will certain art forms go out of style, replaced with their digital “twin”?

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