Survey of Arts Management

Course blog for American University PERF-570, Fall 2014

Ballet Goes to Broadway, Again

So next week two friends and I are converging on NYC, in part, to see Megan Fairchild on Broadway in On the Town.  One of my friends danced with Megan before she got all famous so this will be the second time  we will travel to see her perform; the first time was to see her in the New York City Ballet.  What I didn’t know is that her brother Robbie and his wife Tiler (yes this article spells her name wrong) are also using their talents on the Broadway stage.  First of all kudos for being talented enough to dabble in acting and secondly, what a great idea, from NYC Ballet’s perspective, to loan out their dancers!  I think it’s a great way to get your name out there and possibly build their audience.

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4 comments on “Ballet Goes to Broadway, Again

  1. jaredchamoff
    October 10, 2014

    That’s so cool!!!!! You know a famous person!!! Are you going to see The Little Dancer at the Kennedy Center?

    I really liked how the article mentioned several dancers/singers/actors of the past. People like Chita Rivera or Gwen Verdon were able to cross over from dance to broadway and be incredibly successful. I hope your friend (of a friend) can be as well!

    It is interesting to consider the effect of a crossover artist on an arts organization from an arts manager’s perspective. Will Fairchild bring ballet fans over to Broadway? Will Broadway fans be impressed and go over to the ballet world?
    How to market this? There are all those Ps to consider…

    • trishayoung
      October 10, 2014

      Yes, I’d like to go see it. It’s opening on October 25th so I should really look sooner than later. And yes, I feel cooler by association 🙂

  2. dianalfreeberg
    October 10, 2014

    The idea of a crossover actor also makes me think of the show “On the Town”, which is not only opening on Broadway but making the rounds in the regional theatre realm. It’s pretty rare to see a show on Broadway and being performed in smaller cities across the US. Perhaps the crossover show also draws the crossover performer? I’ll be interested to hear your thoughts after you see it!

  3. jessicamallow
    October 11, 2014

    The triple threat becomes a quadruple threat, perhaps? These talented dancers can probably sing, dance, act and now they’re siting their quirky personalities as an added dimension necessary for their great success! It’s fantastic that she’s been able to be so mobile throughout her career, as well as the rest of the family. It’s a sign that expectations for performers are also changing as the times progress, also perhaps due to the needs of the audience!

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