Course blog for American University PERF-570, Fall 2014
This article talks about a Brazil-based company, Cennarium, which has just launched a global on-demand streaming site for the performing arts. They plan to offer “users around the world able to access recordings of theatre, dance and opera from a variety of countries, with [subtitles] in more than 20 languages.”
Right now they are working on deals with theatres all over the world (they only mention the UK, but I would assume they are also pursuing Broadway giants in New York as well). Their deal gives Cennarium the right to record and share the performances and asks that the theatres gain the licenses necessary to produce, record, and distribute the show. The theatres will receive 50 percent of the net profits, after Cennarium has deducted their fees for marketing and distribution. If their on-demand service works, they even hope to host an international awards show that will take place in New York.
I love the idea, and that the creators want to bring theatre to people all over the world who “never have the opportunity to go to the main cultural capitals to watch these shows.” It’s like Netflix for theatre. I’m curious to see what kind of theatre companies get behind this initiative, if they can get enough interest to be sustainable, and if the various country copyright laws will hinder or impede their progress.
What do you think?