Course blog for American University PERF-570, Fall 2014
Comedy Club, Teatreneu, in Spain has developed a new payment model to entice audience attendance. This “pay-per-laugh” business model is made possible by facial recognition software on tablets located on the back of the theater seats. The model already boasts a significant increase in the number of patrons attending and with a max cost of $30 per person, it seems the audience goers are fine with their monitored reactions to the show. It is easy to be skeptical of the facial detection abilities of the software, BUT if an audience is willing to agree to enter a show with this caviat, than they must be as excited to be a part of the experiment as they are to see the show.
How would this model possibly transfer into other fields of the art world? The author mentions the ability of censors on the skin to determine neurological responses to performance or experience. Acknowledging that the costs for such audience participation would be high, how could the arts consider this model as one that legitimately takes into account the value audience members have for the art itself and their experience?