Course blog for American University PERF-570, Fall 2014
This article discusses how “sending the right message to the right person at the right time is the key to success for many email programs. The Canadian Opera Company, the largest opera company in Canada, sought to implement real-time email messaging to subscribers and send promotional emails during performance intermissions to encourage additional ticket purchases”.
In this week’s reading for marketing there was a bit that discussed how to contend with single ticket buyers what measures to take to turn them into a subscriber. One of the ideas was to email new patrons days after their first time attending a show. This idea takes it to a whole other level!