Course blog for American University PERF-570, Fall 2014
Written by a fellow Millennial, this article speaks to ways which arts organizations can better prepare for a future Millennials as board members and donors.
Allot of the things in the article we have probably already ‘learned’ about or heard about, but I liked this article because it directly addresses the future of this demographics giving.
While currently only 11 % of Charitable giving comes from MIllennials, it will only be a matter of time until Millennials will be the major arts donors and board members. The author argues that Millennials are highly concerned with organizational accountability, and more interested in specific causes that ‘organizations as a whole’. For this reason, and others, approximately 70% of Millennials who will donate this year will not repeat the gift to the same organization next year. The author argues that “Millennials are fickle creatures and are the least likely of the demographics to develop organizational ties.”
We need to engage with them(us) now, so they (we) do have loyalty and want to give later on.
As we think about this, I thought it would be interesting to ask a couple of questions:
What organizations do you support, if any, and is this for specific cause or because you are dedicated to the organization? ( this does not have to be an arts organization)
What would you guys argue are good ways to engage millennial into building concrete ties and loyalty to organizations?
How important do you think it is to give to an organization vs. give to a specific cause?