Survey of Arts Management

Course blog for American University PERF-570, Fall 2014

Joining Forces

I found this article on science and art teaming up for the greater good worthy of sharing since it’s not something we’ve talked much about. Of course, science and art have a long shared history – just look at ancient architecture. And da Vinci was living proof of the power of blending science and art together. What I like in this article was how people of different disciplines worked together to advocate for the same thing – to build awareness of and influence public policy on mental health issues. While each of the researchers disciplines could have tried to raise awareness on their own, the combination of the three makes the impact so much more substantial. Just think if the scientist had published a white paper on mental health, perhaps some scientists and people in the health care industry would have read it. Or if the game designer had just created an interactive experience tool to learn about mental health issues. Perhaps gamers and maybe educators would have used it. Or if the filmmaker had only created a documentary. Documentary film watchers would have watched it. But, by bringing the three disciplines together, you have three audience coming together to digest three separate but intertwined stories on a larger, more powerful scale.

As the arts grapple with aging audiences and increasingly busy lives of customers, I think this kind of collaboration is an excellent tool to build audiences of the arts and capture visitors who previously you may not have access to. Additionally, it’s a great way to create partnerships with perhaps unrelated organization toward a common goal.


One comment on “Joining Forces

  1. evanjsanderson
    October 16, 2014

    I love the ideas present in this article. It seems like the basic equation seems to be: artistic discipline (visual, theater, music) science. There’s a theory called “singularity”, that the more advanced we get in the field of science, the more science resembles religion and magic. Maybe there’s an argument to be made that as science advances, there is more room to blend scientific enterprise with the Arts. For example, as we reveal the secrets of the human genome, we are seeing how patterned and elegant the basic building blocks of our DNA is. It resembles a piece of art, so why not take it a step further and develop art about the genome? It would both educate, entertain, and cross disciplinary barriers.

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