Course blog for American University PERF-570, Fall 2014
This article, in the Guardian examines organization/ audience engagement, and the various pitfalls organizations can encounter when trying to grow their audiences. Its not enough to have an interesting organization. To attract new, wider audiences, and to lure visitors into repeat visits (second dates!), organizations must think beyond their current customer behavior, take risks, and make a memorable impression. Its tempting to rely on what is already known about current visitors, but it isn’t enough, and creates barriers.