Course blog for American University PERF-570, Fall 2014
This is probably the most innovative and unique arts organization I’ve seen to date. 21c Museum Hotel is just that, a museum that’s a hotel. They feature contemporary art exhibition in various mediums (painting, sculpture, performance, interactive, new media), as well as run a hotel. Created by avid Kentucky art collectors who wanted to stop suburban sprawl from taking over their hometown, they bought old warehouses and transformed them into boutique hotels with exhibitions. They are now expanding into Durham, North Carolina and already have museum hotels in Cincinnati and Arkansas.
I feel that a number of us in our program want to start our own arts organizations and I feel that it’s vital to think outside-of-the-box and create organizations that naturally fit into the lives of the people we wish to serve. It should also solve a problem in a community in a new and innovative way. It’s also interesting to see a typically non-profit arts organization (a museum), and a for-profit organization (a hotel) being morphed into one new, unique model. Thoughts?