Course blog for American University PERF-570, Fall 2014
Amongst the closing of many orchestras and lock outs, Swiss conductor Baldur Bronnimann writes a blog post about what he believes are the ways to catch the new, young audiences of orchestras around the world. As we move forward into the 21st century, the arts must become progressive and participatory. As arts managers, it is important to become innovative in our fields so that we keep up with the trends of the culture. We should consider the things listed as breaking the “barriers of entry” for those who may not be familiar with attending orchestra concerts.