Course blog for American University PERF-570, Fall 2014
I really enjoyed reading about this initiative in the subway stations in Moscow! Thanks to Metro Moscow, subway riders can download over 100 great works of Russian literature FOR FREE on their smartphones or ereaders, to read while they ride the metro. I was really interested in this for 2 reasons:
1. It reminded me of class this past Monday. We were talking about donors, when Andrew explained how people are more likely to do something if they are MOTIVATED, ABLE, or if there is a convenient OPPORTUNITY to do so. This reminded me a lot about the general public and reading. Perhaps more people would read books if reading is made more convenient and accessible. Of course reading and access to texts (especially old ones that are available for free on Project Gutenberg and other sites) is already really easy and in many cases free or cheap, but I really like how this project in Moscow focuses on providing the opportunity. People already have the ability to read or access books, but providing just the right opportunity may motivate them to actually do so. Rather than having to go to a library or invest in books on Amazon or in a store, all you have to do is ride public transport, which many people do everyday anyway.
2. This is the kind of work I’m really interested in, in line with my work putting poetry and fiction into autorickshaws in India. I love the idea of placing art into unexpected, public spaces where people who won’t usually go to a gallery or reading might get exposed to it, and have an opportunity to experience the work as well. DC has MetroArts, and I’m really interested in ways to get involved and maybe place more art and poetry in public transport locations.