Course blog for American University PERF-570, Fall 2014
This article from Washington Post has almost persuaded me into a bright prospect of hiring a full-time reporter in arts organization. There is no denying that sometimes people are engaged in interesting stories on Facebook and Twitter, which are posted by an orchestra instead of a newspaper or other news press.
However I doubt if the cost of have a journalist as part of the team could match the effectiveness. To be more specific, it is the high traffic of social media brings success to news releases, and hence without the power of social media, arts organizations have to turn to professional reporters for help to spread their stories. So how much could in-house journalists help? Are they substitutable by PR and marketers? I am a bit baffled when not seeing many detailed examples.