Survey of Arts Management

Course blog for American University PERF-570, Fall 2014

Validity of a social marketing post

This is a listing for a meet Seth Rogen event. He tweeted and asked people to RSVP to an address and said he would drink beer with them if they were going to watch his movie tonight. The Dcist, then added an update that they limit had been reached. Is there an appropriate way to end a social marketing offer politely. This update seemed very abrupt to me. Also how do you let people know how long this offer is especially in a 140 character tweet?

http://dcist.com/2014/11/seth_rogen_dc_the_interview.php

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2 comments on “Validity of a social marketing post

  1. alexgilbertschrag
    November 12, 2014

    I think that first of all I would question the validity of this offer. Is he really going to be there drinking beers with everyone? I think finding a different way to have people RSVP would have been easier with the overwhelming amount of emails they must be getting. Perhaps a different social platform would have helped, like eventbrite. Once they had RSVP’d, the event could have closed, and that would have been it.

    Invitations via Twitter can get out of hand. I remember reading an article about this kid who had posted an invitation to his house party while his kids were away, and ended up with a full blown rager with hundreds of people he didn’t even know showing up.

    If you’re going to use social media to invite people, you have to be prepared for a possibly overwhelming turnout!

  2. torisharbaugh
    November 14, 2014

    I definitely agree with Alex in that I question the validity of this offer. I understand that Seth Rogen wants to get lots of people to see his movie, but are any of his agents or managers going to actually let an event as unorganized as this happen? Probably not.

    In response to your question, I really don’t think there is a way to politely end a social marketing offer. Social media campaigns like this have to be carefully planned because in one second (literally), they can spur out of control.

    When arts organizations make offers on tickets and special events, it’s critically important to have all the details outlined, whether in the post or an attached link. I’ve seen so many social media posts and campaigns go wrong because careful planning and revision was not done. Then the organizations try to just delete the post once it goes wrong, as if it never actually existed. But once you post something on social media, you cannot take it back.

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