Survey of Arts Management

Course blog for American University PERF-570, Fall 2014

The Future of Online Advertising for the Arts

This slideshow, from the National Arts Marketing Project and Capacity Interactive is 99 slides long, but is chock full of great information I think a lot of us could use in our theses and for future papers. Might be a good one to bookmark! A few interesting tidbits are below, but really, spend time to read through it, since according to the article we spend more than 6 hours a day with our digital devices. Its a better use of our time than a Buzzfeed cat slideshow anyway.

– 75% of users turn to the internet as their first source of information

– Mobile will replace laptop and desktop as leisure-time internet browsing

– Content is king – be inspirational and entertaining, if you’re boring or academic, you will fail

– HALF of all arts tickets sold are online

– Facebook advertising is an under-utilized sales medium

– Online video influences both opinion and action (sales) about the arts –68% people want to preview before they commit


2 comments on “The Future of Online Advertising for the Arts

  1. zeniasimpson
    November 17, 2014

    I think this is really interesting because while I definitely agree that online video and online art ticketing sales will increase, I can’t see how more advertising on Facebook would be helpful. As Facebook becomes more and more of a marketing tool and not a way to keep in touch with friends, I think more people will be tuned off and going to other social media sites.

  2. awellfare89
    November 17, 2014

    Great link! I agree with Zenia, Facebook advertisements are buried in so much other content, I think they serve more as a brand reminder than a useful sales proponent. We have touched on this in marketing. Creative videos are definitely something organizations need to invest in. They can really set the tone of your organization in a tangible way for potential funders and participants to grasp.

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