Course blog for American University PERF-570, Fall 2014
This may be a stretch for an arts management blog, but there is a lesson in here: if your business model is all about creating unique experiences, don’t take those away. Jet Blue announced today that they would be nixing the two things they boast most in their marketing – and two key factors that make them a special airline – leg room and free bags. This airline has done incredible things positioning itself above and beyond all others and gaining some very loyal friends and customers along the way (including yours truly). It’s a real shame that there were no other creative solutions to this problem. I know that as arts managers, we would do better than this.
This article pretty much sums up my feelings.