Course blog for American University PERF-570, Fall 2014
The Victorian Lyric Opera Company, in our own Montgomery County, is asking for money. But in an unusual way- they’re doing it as a crowd funding campaign. And they’re telling you exactly what it goes for, and telling you that they, indeed, do need it. It’s one of the rare instances where I’ve actually seen a company tell you that they need the money; this approach is rather contrary to what we’ve discussed in class, but for what it’s worth, as arts managers, we now know that it does happen. See the campaign here.
If I were to redo this campaign, I would perhaps take a more-fun spin on it. Donors like to rally behind organizations and initiatives that seem successful. Not that they are or aren’t- but they way that they’ve portrayed their need in this particular campaign comes across as though they don’t have enough budget to buy their own costumes.
However, I do applaud their effort. It’s refreshing to see this company try a new way of raising funds in their 36th season. It looks like they have a little way to go yet, but here’s to hoping that they succeed!