Survey of Arts Management

Course blog for American University PERF-570, Fall 2014

Author Archives: gormleykimberly

The Future of Online Advertising for the Arts

This slideshow, from the National Arts Marketing Project and Capacity Interactive is 99 slides long, but is chock full of great information I think a lot of us could use … Continue reading

November 16, 2014 · 2 Comments

Print Your Own Souvenir?

The British Museum has just released the 3d print files for 14 objects from the collection, which can be printed either in the museum, or at home. For now, this is … Continue reading

November 11, 2014

Will the Hirshhorn’s New Director Take off Without Turbulence?

This article about the Hirshhorn’s new director Melissa Chiu has it all- global reach, artwork inspired by CIA plots, disgruntled boards, money worries. The stuff my beach reads are made … Continue reading

November 5, 2014 · 1 Comment

Are Exhaustive Contracts Really The Best Way?

Imagine for a moment that your close friend calls you up one night, and asks you to come help them change a tire in the rain. Would you go? Now … Continue reading

October 27, 2014 · 1 Comment

Audience Engagement- Making It To The Second Date

This article, in the Guardian examines organization/ audience engagement, and the various pitfalls organizations can encounter when trying to grow their audiences. Its not enough to have an interesting organization. … Continue reading

October 20, 2014 · 1 Comment

Tax Write Offs for Artists

The US Tax Court has recently ruled that artists may claim arts supplies as a business expenses, and receive a tax deduction for those expenses. You can read more about … Continue reading

October 11, 2014 · 3 Comments

Facebook is Firing Nonprofits

I was at first pretty mad by the title of this article Facebook Is Firing Nonprofits (And Why We’re Dumb to Let it Happen). The company has been “firing” nonprofits … Continue reading

October 5, 2014 · 5 Comments

Keeping Museums on Our Patrons’ Radars

This article is a great reminder to keep our guests needs in the forefront of our intentions. Its easy to get caught up in our jobs. After all, arts managers … Continue reading

September 28, 2014

The Art Manager is Their Own Worst Enemy?

This past week’s readings focused on how to create a trusting work environment and how to create healthy goals and mission statements for organizations. These tools are used to foster robust, … Continue reading

September 21, 2014 · 1 Comment

Volunteer Engagement and Long Tail Theory at the Smithsonian

Christine Rosenfeld, an intern at the Smithsonian’s Digital Services Division has been analyzing the behaviors of “Volunpeers”, volunteers who digitize handwritten historical records within the Smithsonian’s Transcription Center. The work … Continue reading

September 14, 2014 · 1 Comment

Millennials and Museums- Oil and Water, or Potential Lifetime Love Story?

My internship supervisor sent this article about millennials and museums out this week to the marketing staff at the Freer and Sackler Galleries. I couldn’t help but laugh as I … Continue reading

September 3, 2014 · 4 Comments

Should Nonprofit Positions Be Profitable?

This past week’s readings about nonprofit versus for profit organizations got me thinking about one of my favorite TED Talks- Dan Pallotta’s The Way We Think About Charity is Dead Wrong. Our … Continue reading

August 26, 2014 · 3 Comments