Survey of Arts Management

Course blog for American University PERF-570, Fall 2014

Author Archives: jaredchamoff

Opera for the impatient

This article discusses a kind of experiment opera directors around the country are trying as a way to bring new audiences to the opera halls. These days a major barrier to entry … Continue reading

November 5, 2014 · 1 Comment

Stop Spamming your Customers!

Email marketing was a topic that we covered in marketing class, but this article discusses the idea that it is crucial to know when you are sending too many emails. The … Continue reading

October 29, 2014 · 4 Comments

Email Marketing: 67% open rate for Canadian Opera Company’s real-time sends

This article discusses how “sending the right message to the right person at the right time is the key to success for many email programs. The Canadian Opera Company, the … Continue reading

October 15, 2014 · 2 Comments

Billy Elliot screening tops UK box office

This article discusses how well the live broadcast of Billy Elliot the Musical did at the box office, taking in £1.9 million. The broadcast was seen at over 500 cinemas across … Continue reading

October 8, 2014 · 2 Comments

Are opera audiences too casual?

In this article, the author Fred Plotkin discusses the cultural distinctions between American and Italian Opera goers. Plotkin describes what happened when he used social media to explore the culture … Continue reading

October 1, 2014 · 4 Comments

Joffrey Ballet’s Live Stream

I posted this article on the blog for my Technology/Marketing class, but I thought that you guys might dig it as well! This article discusses the Joffrey Ballet’s live stream … Continue reading

September 23, 2014 · 2 Comments

How to use Facebook well as an arts marketer

In this article, the author provides several tips on how to use Facebook as an effective marketing took for an arts organization. I particularly like the tip of a 70/30 rule when … Continue reading

September 17, 2014 · 2 Comments

Anyone wanna work for the NY Philharmonic?

…Well they have a job opening for Vice President and Campaign Director! In this New York Times article the author Michael Cooper discusses what the the position would entail, as … Continue reading

September 9, 2014 · 1 Comment

LA’s 99-Seat Theaters in Trouble

In Opening the Curtain on LA Theater for KCRW radio Anthony Byrnes discuses the backstage drama of LA Theater’s small theater groups. Based on a deal with Actors Equity, actors who … Continue reading

September 3, 2014 · 2 Comments

I like big butts… and the Seattle Symphony??

I found this video through a fellow arts management student. Through its Sonic Evolution project the Seattle Symphony commissions composers to write symphonic music that draws inspiration from bands and artists somehow … Continue reading

August 27, 2014 · 8 Comments